The Crucial Role of Website in Building Credibility & Personalized Experiences | Interview with Pooja Chitnis from Driftscape

The Crucial Role of Website in Building Credibility & Personalized Experiences Interview with Pooja Chitnis from Driftscape

Introduction

While the journey is as important as the destination itself, you certainly hope the destination is unforgettable. Driftscape makes destinations unforgettable. Pooja Chitnis, the Director of Marketing and Customer Success at Driftscape, discusses the company’s platform and its benefits. Driftscape partners with organizations to provide a custom, engaging, and ad-free app experience for users looking to explore North America. The app offers features like augmented reality, self-guided tours, offline mode, and automated business listings. The typical clients of Driftscape are organizations aiming to highlight their attractions, cultural stories, and local businesses. They learn about Driftscape through the sales team, word of mouth from existing partners, trade shows, webinars, media coverage, and the company’s website, which serves as an educational tool and plays a key role in building trust. Pooja emphasizes the importance of personalized experiences and highlights her role as the Director of Marketing and Customer Success, where she ensures brand visibility and customer satisfaction.

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Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

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