Rootstrap Used Pathmonk to Get +76% Increase in Lead Conversions

Rootstrap is a digital product agency specializing in web development, mobile app development, IT staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and machine/deep learning. They have launched over 750 digital products, achieving clients’ business goals and generating ROI. With a team of 180+ employees across the USA, Uruguay, and Argentina, they continuously innovate to provide cutting-edge solutions.

The Challenge: Retaining Prospects Amidst Competition

Many entrepreneurs and companies are pursuing the development of SaaS products. While it may be easy to decide to develop a SaaS product, choosing the right software development agency to do so can be difficult if you don’t properly prepare by taking key considerations into account and thoroughly vetting your options.

Rootstrap needed to provide a user experience that not only attracted prospects but also converted them They had to differentiate themselves from competitors by offering unique and compelling value propositions that would make their visitors reluctant to seek alternatives.

Moreover, Rootstrap had to be proactive in addressing any concerns or issues that prospects may have had, ensuring that their journey with Rootstrap was smooth and hassle-free. 

The Solution: Guiding Prospects to Conversions With AI

Rootstrap introduced Pathmonk’s micro experiences to enhance the user journey and support the decision-making process with appropriate content. 

During the awareness stage, they focused on helping rather than selling by using an introduction video to showcase their offering and value. At the consideration stage, they magnified trust by showcasing recent case studies and proof points of how they helped high-profile companies. In the decision stage, they offered a clear and straight-to-the-point lead form for a ‘Free Consultation’ to communicate the value a prospect can expect.

• Pathmonk provided data-driven insights to personalize and customize the buying journey.
• Rootstrap used our AI algorithms to analyze user behavior and preferences, and then deliver personalized interactions. This allowed them to tailor their offerings and experiences to meet the needs and preferences of their prospects.
• Rootstrap applied predictive analytics to anticipate user needs and behaviors, allowing them to proactively engage with prospects and guide them towards conversions.
• The interactions were up and running in one day thanks to our concierge service.

The Results: + 76 % Increase in Lead Conversions

✅ Rootstrap witnessed a 76% increase in lead conversions, indicating a substantial improvement in the number of prospects who successfully moved through the conversion funnel.

✅ Metrics such as click-through rates, time spent on site, and bounce rates also improved, showing that prospects were more engaged with Rootstrap’s content and offerings.

Key Takeaways

• Time to implement predictive analytics: Predictive analytics allowed Rootstrap to anticipate user needs and behaviors, leading to proactive engagement strategies that guided prospects towards conversions.
• Neuromarketing is your ally: Neuromarketing techniques such as AI-powered personalization, dynamic content generation, and optimized ad targeting can significantly enhance the user experience and drive conversions. 
• Cultivate trust and credibility: Building trust with prospects is essential for driving conversions. Rootstrap’s use of external reviews and case studies showcased their credibility and instilled confidence in potential customers. Marketers should focus on fostering trust through transparent communication, social proof, and testimonials.