B2B Digital Product Agency
Lead Conversions
+
1
%
Lead Conversions
-->
Rootstrap is a digital product agency specializing in web development, mobile app development, IT staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and machine/deep learning. They have launched over 750 digital products, achieving clients’ business goals and generating ROI. With a team of 180+ employees across the USA, Uruguay, and Argentina, they continuously innovate to provide cutting-edge solutions.
Many entrepreneurs and companies are pursuing the development of SaaS products. While it may be easy to decide to develop a SaaS product, choosing the right software development agency to do so can be difficult if you don’t properly prepare by taking key considerations into account and thoroughly vetting your options.
Rootstrap needed to provide a user experience that not only attracted prospects but also converted them They had to differentiate themselves from competitors by offering unique and compelling value propositions that would make their visitors reluctant to seek alternatives.
Moreover, Rootstrap had to be proactive in addressing any concerns or issues that prospects may have had, ensuring that their journey with Rootstrap was smooth and hassle-free.
Rootstrap introduced Pathmonk’s micro experiences to enhance the user journey and support the decision-making process with appropriate content.
During the awareness stage, they focused on helping rather than selling by using an introduction video to showcase their offering and value. At the consideration stage, they magnified trust by showcasing recent case studies and proof points of how they helped high-profile companies. In the decision stage, they offered a clear and straight-to-the-point lead form for a ‘Free Consultation’ to communicate the value a prospect can expect.
✅ Rootstrap witnessed a 76% increase in lead conversions, indicating a substantial improvement in the number of prospects who successfully moved through the conversion funnel.
✅ Metrics such as click-through rates, time spent on site, and bounce rates also improved, showing that prospects were more engaged with Rootstrap’s content and offerings.
Implement Pathmonk now and boost your conversions. Our plans are scalable, based on your monthly pageviews
More Sales From Your Website With AI
Personalized interactions based on your users' behaviour to get +50% more conversions.