How Rootstrap grew lead conversions +76% by guiding prospects with AI

Rootstrap is a digital product agency specializing in web development, mobile app development, IT staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and machine and deep learning. They have launched over 750 digital products, hitting clients' business goals and generating ROI, with a team of more than 180 people across the USA, Uruguay, and Argentina.

Many companies pursue SaaS products, and while deciding to build one is easy, choosing the right software development agency is hard. Rootstrap needed a website experience that both attracted prospects and converted them.

• Attract and convert. The experience had to do both, not just draw visitors in
• Stand out from competitors. Unique, compelling value propositions had to make visitors reluctant to look elsewhere
• Address concerns proactively. The journey with Rootstrap needed to feel smooth and hassle-free

To win in a competitive market, Rootstrap needed to guide prospects through the decision with the right message at the right moment.

Rootstrap introduced Pathmonk's micro-experiences to enhance the user journey and support decision-making with the right content at each stage. Awareness visitors saw an introduction video that showcased the offering and helped rather than sold. Consideration visitors were shown recent case studies and proof points from high-profile clients to build trust. Decision visitors got a clear, straight-to-the-point 'Free Consultation' lead form.

Data-driven insights let Rootstrap tailor offerings and experiences to the needs and preferences of each prospect, meeting them with the right content at the right stage.

Rootstrap saw a 76% increase in lead conversions, a substantial rise in the number of prospects moving all the way through the funnel.

• +76% lead conversions, a marked improvement in prospects completing the conversion funnel
• Higher engagement, with better click-through rates, more time on site, and lower bounce rates
• More relevant journeys, as prospects engaged more with Rootstrap's content and offerings
• Live in a single day, delivered through Pathmonk's concierge service with no website changes

By meeting prospects with helpful content at each stage, Rootstrap turned a competitive buying decision into a guided, trust-building experience.

• Put predictive analytics to work. Anticipating user needs and behaviors enabled proactive engagement that guided prospects toward conversion
• Neuromarketing is your ally. AI personalization, dynamic content, and well-targeted messaging can meaningfully enhance the experience and drive conversions
• Cultivate trust and credibility. External reviews and case studies showcased Rootstrap's credibility and gave prospects confidence to convert