It seems wild to think that industries are still adapting to and working towards digital transformation but yet there are traditional industries looking to embrace the digital age. One of those is the financial sector and helping to support them with fraud detection is Oversight. Oversight is a SaaS-based platform that offers comprehensive AI spend risk mitigation analytics. Director of Marketing, Demand Generation, Erin Coate dives into their key growth channels and how she is shifting focus to optimizing the website. With relevant and valuable content serving part of the buying journey, Erin looks to further simplify the buying journey overall and improve the user experience.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?