Improving & Serving Longer Buying Journeys in a New Category | Interview with Jonathan Tasman from Spec

Improving & Serving Longer Buying Journeys in a New Category Interview with Jonathan Tasman from Spec

Introduction

Our digital world, although powerful and filled with endless possibilities isn’t as safe as we’d hope. Through fraud, data breaches, and threats many of us are looking to secure quickly. Spec’s Trust Cloud automatically collects and unifies your trust, fraud, and payments data into a single source of truth; creating a smarter, safer internet powered by unified data, tools, and teams. This innovative and new category creation requires education and word of mouth to fuel growth initiatives. We were eager to learn more about serving these buying journeys in a new category from the Senior Marketing Manager, Jonathan Tasman. From messaging to personalization to value; Jonathan dives into their efforts to improve website conversions.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.

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