We welcomed marketing innovator, co-author, co-founder, and current Global Head of Marketing at Blue Triangle (a leader in digital experience management), Chuck Moxley. With almost 30 years of experience in marketing for B2B/SaaS companies like Pepsi, NFL, and Sears we were excited to learn more about his new book and him. Chuck has co-authored ‘An Audience of One’ with Jamie Turner. They are on a mission to help marketers drive better results by shifting their perspective from mass marketing to one-to-one marketing. Consumers demand more and expect more, so with the digital age and technology coupled with traditional marketing efforts businesses must turn their efforts to personalization and customization to reach and satisfy consumers. We couldn’t agree more!
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?