Shifting From a Lead Generation to a Demand Generation Mindset | Interview with Canberk Beker from DeepCrawl

Shifting From a Lead Generation to a Demand Generation Mindset Interview with Canberk Beker from DeepCrawl

Introduction

Do you know the foundations of successful inbound marketing? Yeah SEO. We know but yet so many of us fail to leverage the full revenue potential through search. Deepcrawl’s technical SEO platform helps you detect opportunities for growth and protects your site from revenue-sapping code — so that you can realize your website’s true search potential. The Head of Growth, Canberk Beker, dives into their audience outreach and the important shift from lead generation to demand generation. With a focus on educating users over generating leads, DeepCrawl has reached a wider audience that is focused on quality over quantity.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey