SmarterStore Boosted +178% Purchases with Pathmonk

SmarterStore is an Italian e-commerce company specializing in the online sale of mobile phones, tablets, and hi-tech accessories. With a vast catalog of products, SmarterStore aims to be a one-stop-shop for tech enthusiasts seeking high-quality electronics.

The Challenge: Customer Decision Fatigue = Low Sales

SmarterStore faced a significant challenge: how to increase sales of mobile phones while reducing the decision fatigue experienced by customers. 

Despite a strong influx of visitors to the site each month, the process of selecting the right phone often led to prolonged decision-making times, which negatively impacted conversion rates.

SmarterStore’s Acquisition Marketing Manager identified the need for a solution that would guide potential customers through the decision-making process efficiently. The goal was to streamline the path to purchase by helping users quickly find the phone that best suited their needs. 

They also knew that they required a tool that was not only easy to manage but also provided valuable insights into visitor behavior.

The Solution: AI-Powered Customized Website Funnel

To address these challenges, SmarterStore integrated Pathmonk’s sales personalization software into their website, which played a pivotal role in enhancing user engagement and driving conversions. 

Here’s how Pathmonk made a difference:

• Introduction videos at the awareness stage: At the initial stage, SmarterStore leveraged engaging introduction videos to quickly communicate their value proposition and create an instant connection with visitors. This visual approach effectively captured attention and conveyed essential information in a short amount of time.
• Reviews and case studies during the consideration phase: When our software detected a user was already considering a product, the website highlighted external reviews and product feedback. This allows SmarterStore to trust and credibility, reassuring potential buyers about the quality and reliability of their products.
• Custom qualification form at purchase: At the decision stage, the implementation of a custom-designed qualification form, aka a website funnel, streamlined the purchase process. This form guided users through a series of curated questions about their desired phone features, simplifying the decision-making process and encouraging them to proceed with their purchase.

Why did SmarterStore choose Pathmonk instead of more traditional CRO tools such as Mutiny, Drift, Gong, or ClickFunnels?

• Personalized user interactions: Using Pathmonk’s AI-driven technology, SmarterStore was able to tailor the content on their website to meet the specific needs of each visitor. This personalization helped in making the user experience more relevant and engaging.
• 0 extra effort: Pathmonk automates the creation of personalized experiences, eliminating the need for manual content creation. 
• Easy and quick implementation: The setup process with Pathmonk was straightforward and fast, allowing Informer to quickly benefit from the new tools without a lengthy integration phase.
• Cookieless technology: Pathmonk uses cookieless technology, ensuring privacy compliance and avoiding reliance on traditional tracking methods which can be intrusive and are increasingly restricted by new regulations.

The Results: +178% Website Sales

✅ 178% Increase in purchases: The number of sales skyrocketed by 178% following the integration of the Pathmonk personalized sales funnel into the website.

✅ Enhanced user engagement: Pathmonk Intelligence enabled SmarterStore to monitor the effectiveness of micro-experiences at every stage of the buying journey. The ability to track visitor interactions and engagement made it easy to demonstrate Pathmonk’s value.

✅ Reporting source of truth: The ease of generating detailed reports with insights into the buying journey and Pathmonk engagement has become a vital asset for the SmarterStore team. A/B testing capabilities provided concrete evidence of Pathmonk’s influence on the number of demos requested on the website.

Key Takeaways

• Personalized shopping experiences boost sales: By guiding users with tailored content and product recommendations to individual customer needs, e-commerce businesses can significantly increase conversion rates and customer satisfaction.
• E-commerces need a data-driven decision-making approach to increase ROI: E-commerce companies that use robust analytics tools can leverage user data in a way that directly impacts their bottom line. If you have an e-commerce, this is where the real power lies.
• Life is better when things are automated: Automation in e-commerce not only saves time and resources but also ensures consistent, relevant interactions with customers. By automating personalized experiences with Pathmonk, businesses can create a seamless customer journey, leading to higher retention and lifetime value.