Industry Spotlight: Growth Marketing in the Healthcare Sector | Interview with Manning Cheng from GenXys

Industry Spotlight Growth Marketing in the Healthcare Sector Interview with Manning Cheng from GenXys


Finding the right medication can be exhausting, time-consuming, and even more detrimental to your health. As each individual takes on medical battles, there are better ways to provide the right medication. GenXys is an evidence-based platform for precision medication management; helping to solve healthcare’s most pressing challenges. Marketing and customer success manager, Manning Cheng delves into the industry they serve and what growth marketing means in this niche, B2B market. Taking on website optimization, Manning is eager to tailor the customer journey further by guiding and nurturing with their quality resources, data, and content.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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