Industry Spotlight: Growth Marketing in the Retail POS Space | Interview with Tyler Heaps from Rain

Introduction

We all go to the shops: from the grocery store to department stores to drugstores. They use Point of Sales systems and have often embraced technology. But what about those independent or mom-and-pop stores? Introducing technology and supporting these smaller stores is Rain Retail Software who provides an integrated Point-of-Sale and Website system for retailers. The Director of Marketing, Tyler Heaps dives into his growth marketing efforts and what it takes to reach their audience in this often traditional space. Tyler and the team have leveraged email marketing and he gives the listeners insights into generating successful email campaigns; from simplified messaging to enticing graphics.