Now more than ever, the world needs qualified healthcare professionals. Helping to revolutionize medical education by closing the gap between the theory and practice of medicine is Cyberpatient, a digital technology development company that focuses on medical and health education. Chief Marketing and Sales Officer, Heidi Hamilton, dives into the industry they serve and how they create a safe environment that allows students to practice their clinical skills and improve their decision-making abilities. Heidi gives us insight into the unique start-up challenges in this complex environment and their grassroots approach to reaching their target audience. Delivering scientific papers and research to present the product’s effectiveness is critical to creating demand, while their website serves as a point of credibility and a means to understand with their knowledge base and interactive demo.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.