Beyond having a powerful and in-demand product, investors, advisors, and talent are what makes startups successful. But how do they all find each other and connect in a way that drives growth and encourages scalability? Connectd is the leading community network that connects entrepreneurs and startups with investors and non-executive directors to secure growth opportunities. The Head of Performance Marketing, Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them. Through a diverse range of channels that stimulate interest to copywriting and messaging to prioritizing trust and credibility, Oliver and the team are starting to see results and guide prospects through the funnel.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.