Understanding how your buyer personas buy, think, and engage in critical research for any marketer on a mission to serve their customers and grow the business. Demand Generation Manager at Railz, Mohammad Reza Nabizadeh dives into his efforts to support 2 different buyer personas and the importance of understanding what they want. Railz is building the largest financial data network to support the future of finance with their API (Application Programming Interface). Supporting both financial institutions and the FinTech industry Mohammed reminds our listeners of the importance of messaging, appropriate CTAs, and buying journey analysis.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?