Introduction
Communication and engagement set the foundation for growing, building, and nurturing customer relationships. The Director of Marketing at RecallMax, Kevin McFadyen, helps us understand how they help drive patient engagement and patient communication in the dental industry. RecallMax is an expertly designed app that focuses on keeping schedules full, customer retention, and increasing practice revenue. Kevin provides us with insight into both their online and offline channels and how they work symbiotically to conquer and support the buying journey of a very niche and new market. Listen to learn more about the market RecallMax serves and Kevin’s journey as a marketer.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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