How to Start with Account-Based Marketing Strategies
Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.
Account-Based Marketing: What It Is, How It Works, and Why You Need It
We want the best sales, but no one wants to waste time trying to sell to unqualified leads. In that case, you might want to know what account-based marketing is.
How Can Micro-Moments Increase Conversion Rates?
Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.
Making Changes to a Website? Avoid These Three Traps
Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.
How to Choose a Conversion Rate Optimization Agency
A good conversion rate optimization agency is hard to come by, especially if you don't know where to start. So, firstly reflect on your business needs and goals.
The Role of UX in Conversion Rate Optimization
User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.
How to Create & Use a Website ROI Calculator on Your Site
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
Generate Qualified Leads with Website Calculators
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
What Is Intent Data and How Is It Used to Drive Revenue?
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Four Things to Consider When Redesigning Your Website
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.
Why You Should Stop Using Google Analytics on Your SaaS & Lead Gen Website
One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
5 Winning Micro-moments Examples for B2B
Table of contents: The widespread adoption of smartphones, tablets, and other mobile devices led to a new marketing type: micro-moment marketing. It comes as no surprise considering that these devices…
Intent Data: Best Tools & Providers 2021
Behavioral patterns have always been a staple in any marketing effort. Unfortunately, some of the more useful information is seemingly out of reach. So, what does that mean for such data-driven practice?
ClickFunnels Review 2021
Table of contents: ClickFunnels is one of the platforms that have taken the online sales and marketing world by storm in recent years. There’s a lot to love about the…
4 Things to Consider When Redesigning Your Website
Table of contents: It has been a while since you have updated your website, and your visitor engagement is starting to go down. Conversion rates are everything, and if you…
Heatmaps Are Overrated and Here’s Why
Table of contents: If you are in the digital marketing world, you might have wondered if there are any alternatives to heatmaps that can solve some of the issues that…
Website Personalization + Artificial Intelligence: Hitting the Sweet Spot
Table of contents: Whenever you have a website, you have two choices on how to best treat your visitors. You can have a simple experience that fires for everyone who…
What Is the Use of Heatmaps?
Table of contents: Many digital marketers use heatmaps to take advantage of all the information that software can offer. However, not everyone knows what they are or how to use…
How Understanding Conversion Funnels Performance Helps to Drive More Revenue
Table of contents: Conversion funnels optimization can mean the difference between making a significant profit on your site and barely breaking even. Your conversion rate would be higher if you…
How to Use Intent Data to Generate More Leads
Table of contents: What is intent data, and how does it differ from other types of information? How do you know whether and when a target is interested in buying…
Decision: The Third Step in the Buyer’s Journey
Table of contents: As we have reached the end of the buyer’s journey and possibly the most valuable stage to your business we must engage further to optimize the user…
Consideration: The Second Step in the Buyer’s Journey
Table of contents: We have now reached the second stage of the three-step process called the Buyer’s Journey. A visitor has gained knowledge and experience by engaging with your website…
Awareness: The First Step in the Buyer’s Journey
Table of contents: The Buyer’s Journey is a three-step process buyers undertake to become aware of, consider, and decide to purchase your product or service. By adapting the website experience…
Foundations of a powerful Buying Journey
Table of contents: When prospects discover a website it is challenging to instantly know what their goal is and what will result from their visit. Are they just browsing while…
What are the Most Common Pain Points of B2B Buyers?
Table of contents: Understanding customer journey pain points is a crucial part of leveraging better sales throughout and as a result of the B2B process. Journey mapping is a common…
What are the Most Common Pain Points of B2B Sellers?
Table of contents: The B2B selling process can be complex and challenging for both buyers and sellers. As a seller, identifying customer pain points and leveraging them is one of…
The Consideration Stage: Strategies and Types of Content
Table of contents: After successfully implementing content for the buyer’s journey’s awareness stage, your target audience is now familiar with the source of their problem or pain-point. This target audience…
How to Make Better Lead Generation Landing Pages
Table of contents: Lead generation is one of the key elements of good online marketing practice. It’s a versatile principle, and it can be applied to your webpage itself, as…
The Awareness Stage: Strategies and Types of Content
IN THIS ARTICLE Consumers can’t purchase products or services from your business if they don’t know these items exist. This is where understanding the elements making up the buyer’s journey…
CTA (Call-to-action): What it is and How to Use it
Table of contents: What is a call to action? The term is commonly used, especially in connection with marketing, but there’s a certain art to crafting the perfect call to…