12 Official Rules for Surviving the Cookie Apocalypse
We're giving you the perfect list of rules for undeniable survival; your personal survival kit to get you through any digital cookie apocalypse.
4 Ways Usability Testing Can Level Up Your Website Views
Usability testing serves a grand purpose - to improve your target audience's user experience. Here are a few ways to level up your website views.
The Overlooked, Future-Proof First-Party Data Strategy
As third-party cookies phase out we turn our attention to first-party data. But how can we collect first-party data in a way that doesn’t rely on cookies?
A Cookieless World: How To Drive Even Better Engagement and Improve The User Experience
Providing a more relevant, engaged, and appropriately personalized user experience will be essential to driving growth in a cookieless world.
Solutions & Tips For Retargeting Ads Without Third-Party Cookies
Retargeting ads have become an integral part of our buying journeys but how can we continue to re-engage, track, and personalize without cookies?
From Zero-Party Data to Third-Party Data: What Is The Best Solution For The Cookieless Future?
The focus is on zero-party data and first-party data. What's the difference? And is this data shift really the solution to the cookieless future?
How Does the Cookieless Future Impact Buying Journeys & Personalization
The cookieless future, the impact, and what’s next? We’ll dive into the demand for personalization, the loss of cookies, and what we can do.
What is a CO2 Neutral Website & What is the Web’s Environmental Impact
More than 252000 websites are created every day, we can no longer ignore the impact on the environment and the need for a CO2 neutral website.
3 Easy Steps To Get Your Website Carbon Neutral Certification
A carbon neutral certification is an official label or documentation awarded to companies that have achieved true carbon-neutral status.
How Optimized Buying Journeys Help With Website CO2 Reduction
By prioritizing the buying journey and customer experience we can ultimately reduce our website’s weight and encourage website CO2 reduction.
6 Reasons Why You Need a Carbon Neutral Website
A carbon neutral website is a simple way to start your sustainability journey, commit to the future, and responsibly tackle climate change.
The Ultimate Guide To A Sustainable Website
In order to reduce our websites’ carbon footprints and the environmental impact, we have created this ultimate guide to a sustainable website.
Pathmonk Announces €1.5 Million Seed Funding Round
Pathmonk has closed a seed investment round to boost its next-generation AI website conversion platform for marketers. The €1.5 million investment round was led by TechVision Founds and was completed by serial entrepreneur Carsten Lebtig (CEO and founder WorkMotion).
10 Successful Digital Marketing Funnel Strategies To Start Using Today
If you want to start to succeed in the digital world let us guide you with some of our digital marketing funnel strategies shared directly with us.
Best Buyer Journey Stage Examples You Need to See in 2022
See these impressive approaches in action and implement their tactics into your own efforts to optimize each buyer journey stage.
Pathmonk App Gets Certified by HubSpot
The Pathmonk App has officially been certified by HubSpot. This is a step forward as we continue to provide a quality experience.
The Purchase Decision Stage: Tips and Content to Optimize the Purchase Funnel
To better support the purchase decision stage and provide both optimized content and a simplified buying process you have to...
How To Implement an ROI Calculator on Your Website
In our internet-based world, there are many ways to attract a potential client, and an ROI calculator might be what you need to give your customers.
The Decision Stage: Strategies and Types of Content
The decision stage of the buying journey is the most valuable stage, as buyers are on the home stretch of the purchasing process.
Does Marketing Automation Really Drive Revenue?
Marketing automation has taken the marketing industry by storm. But what exactly is an automated marketing strategy, and does it actually drive revenue?
How to Leverage Intent Data for Your Account-Based Marketing Strategy
Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.
How to Start with Account-Based Marketing Strategies
Marketers understand that personalized campaigns are more successful than general ones, and an account-based marketing strategy is the best way to attract customers that are the right fit.
Account-Based Marketing: What It Is, How It Works, and Why You Need It
We want the best sales, but no one wants to waste time trying to sell to unqualified leads. In that case, you might want to know what account-based marketing is.
How Can Micro-Moments Increase Conversion Rates?
Since Google first introduced the idea of micro-moments, the concept has evolved from simple consumer insight to a game-changing marketing tactic.
Making Changes to a Website? Avoid These Three Traps
Making changes to your website could indeed help drive traffic; to keep it trendy and up-to-date. However, making changes is no simple task.
How to Choose a Conversion Rate Optimization Agency
A good conversion rate optimization agency is hard to come by, especially if you don't know where to start. So, firstly reflect on your business needs and goals.
The Role of UX in Conversion Rate Optimization
User experience, conversion rate optimization, and how the two work together are the most important processes to consider when owning a website.
How to Create & Use a Website ROI Calculator on Your Site
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
Generate Qualified Leads with Website Calculators
Interest in web calculators is increasing as they influence and generate qualified leads. They are becoming an indispensable component to any modern website.
What Is Intent Data and How Is It Used to Drive Revenue?
There are several things to consider when redesigning a website, and most of them aren’t worth the time you are going to spend, but Pathmonk can help you.