Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
The cookieless future, the impact, and what’s next? We’ll dive into the demand for personalization, the loss of cookies, and what we can do.
One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.
Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
The cookieless future, the impact, and what’s next? We’ll dive into the demand for personalization, the loss of cookies, and what we can do.
One challenge is that no general-purpose analytics tool efficiently solves the needs marketers require to track the Buying Journey stages on a website.
B2B intent data tells you what your potential customer is interested in and assists you in deciding whether or not they are ready to purchase.
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