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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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How to Centralize and Understand Customer Feedback Interview with Deniz Kuran from Idiomatic
  • Lindsay Dowling
  • February 8, 2023

How to Centralize and Understand Customer Feedback | Interview with Deniz Kuran from Idiomatic

Deniz Kuran dives into Idiomatic's mission to help unlock the “why” behind customer feedback while turning data into actionable insights.
Fostering Growth Through Rewards and Recognition Programs Interview with Logan Mallory from Motivosity
  • Lindsay Dowling
  • February 7, 2023

Fostering Growth Through Rewards and Recognition Programs | Interview with Logan Mallory from Motivosity

Vice President of Motivosity, Logan Mallory reminds us of the importance of fostering growth through rewards and recognition programs.
Shaping The Buying Journey Through Compelling Product Positioning Interview with Arry Pandher from GrantMe
  • Lindsay Dowling
  • February 6, 2023

Shaping The Buying Journey Through Compelling Product Positioning | Interview with Arry Pandher from GrantMe

Arry has worked hard to understand and shape the buying journey through compelling product positioning and clear value propositions.
Insights Into Brand Awareness & Growth Marketing in Web3 Interview with Arash Ghaemi from DeSo
  • Lindsay Dowling
  • February 3, 2023

Insights Into Brand Awareness & Growth Marketing in Web3 | Interview with Arash Ghaemi from DeSo

Arash, Growth Marketing Lead, dives into the unique challenges of growth marketing in Web3 and gives us insight into this transition.
Responsive & Personalized Content To Support the Buyer’s Journey Interview with Chanyu Kuo from EdgeNext
  • Lindsay Dowling
  • February 2, 2023

Responsive & Personalized Content To Support the Buyer’s Journey | Interview with Chanyu Kuo from EdgeNext

Chanyu discusses the importance of responsive and personalized content that creates a frictionless buying journey and is key to user experience.
Executing a Data-Led, Interactive Conversion Goal Interview with Apoorv Sharma from Market8
  • Lindsay Dowling
  • February 1, 2023

Executing a Data-Led, Interactive Conversion Goal | Interview with Apoorv Sharma from Market8

Through a data-led and interactive conversion goal, Market 8 manages expectations, figures out what will work best, and develops trust.
Executing Value-Based Messaging for Each Buying Persona Interview with Sergio Zuniga from Blitz
  • Lindsay Dowling
  • January 31, 2023

Executing Value-Based Messaging for Each Buying Persona | Interview with Sergio Zuniga from Blitz

Sergio Zuniga joins us to dive into the personas they serve and the teams' efforts to execute value-based messaging for each buying persona.
Industry Spotlight Growth Marketing in the Residential Appraisal Industry Interview with Jillian White from Aloft
  • Lindsay Dowling
  • January 30, 2023

Industry Spotlight: Growth Marketing in the Residential Appraisal Industry | Interview with Jillian White from Aloft

The Head of Growth, Jillian White joins us to dive into Aloft’s growth marketing efforts and what it takes to serve and drive awareness in the industry.
Tips for Driving Awareness and Building Credibility Interview with Jason Dzamba from OpenBots
  • Lindsay Dowling
  • January 27, 2023

Tips for Driving Awareness and Building Credibility | Interview with Jason Dzamba from OpenBots

Jason, Director of Media Relations, gives us tips and insights for driving awareness and building credibility in a market that requires education.
Insights Into Supporting & Converting Longer Buying Journeys Interview with Jaimin Shukla from Credentially
  • Lindsay Dowling
  • January 26, 2023

Insights Into Supporting & Converting Longer Buying Journeys | Interview with Jaimin Shukla from Credentially

With longer buying journeys like this, Dr. Jaimin Shukla provides us with real-life insights into both attracting and converting these personas.
Industry Spotlight Growth Marketing in the Automotive Industry Interview with Eryka Long from DOM360
  • Lindsay Dowling
  • January 25, 2023

Industry Spotlight: Growth Marketing in the Automotive Industry | Interview with Eryka Long from DOM360

It is business-critical that they practice what they preach and ultimately showcase their capabilities through their own growth marketing efforts.
The Role of a Content Distributor in Serving the Buying Journey Interview with Anna Mroczkowski from MASV
  • Lindsay Dowling
  • January 24, 2023

The Role of a Content Distributor in Serving the Buying Journey | Interview with Anna Mroczkowski from MASV

Anna Mroczkowski, the content distributor, gives us insight into her role and the importance of content distribution in serving the buying journey.
Converting Website Traffic With a Value-Based Buying Journey Interview with Nilanjay Ghura from Sorwe
  • Lindsay Dowling
  • January 23, 2023

Converting Website Traffic With a Value-Based Buying Journey | Interview with Nilanjay Ghura from Sorwe

When it comes to reaching this audience and growing the company Nilanjay, growth marketing manager, prioritizes a value-based buying journey.
Driving Growth and Conversions Through Interactive Gamification Interview with Wally Schlaegel from CataBoom
  • Lindsay Dowling
  • January 19, 2023

Driving Growth and Conversions Through Interactive Gamification | Interview with Wally Schlaegel from CataBoom

Wally Schlaege dives into how they certainly practice what they preach; driving growth and conversions through interactive gamification.
Defining & Executing Frictionless Conversion Goals Interview with Brandon Most from GoLinks
  • Lindsay Dowling
  • January 18, 2023

Defining & Executing Frictionless Conversion Goals | Interview with Brandon Most from GoLinks

Brandon Most, Head of Marketing, and the team prioritize frictionless conversion goals that suit any buying journey stage.
Successfully Executing an End-to-End Brand Experience Interview with Nourhan Beyrouti from Delivery Solutions
  • Lindsay Dowling
  • January 17, 2023

Successfully Executing an End-to-End Brand Experience | Interview with Nourhan Beyrouti from Delivery Solutions

Delivery Solutions ensures you create a post-purchase and end-to-end brand experience by providing retailers with out-of-the-box solutions.
How to Successfully Cater to 3 Different Buyer Personas Interview with Oliver Tarpey from Connectd
  • Lindsay Dowling
  • January 16, 2023

How to Successfully Cater to 3 Different Buyer Personas | Interview with Oliver Tarpey from Connectd

Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
Organic Lead Flow Driven by an Educational Content Strategy Interview with Caleb Avery from Tilled
  • Lindsay Dowling
  • January 13, 2023

Organic Lead Flow Driven by an Educational Content Strategy | Interview with Caleb Avery from Tilled

By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow.
Serving Longer Educational-Dependent Buying Journeys Interview with Alex Hewko from Software Secured
  • Lindsay Dowling
  • January 12, 2023

Serving Longer Educational-Dependent Buying Journeys | Interview with Alex Hewko from Software Secured

Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.
Industry Spotlight Growth Marketing in the Life Sciences Sector Interview with Ashley Sherrick from Qualio
  • Lindsay Dowling
  • January 11, 2023

Industry Spotlight: Growth Marketing in the Life Sciences Sector | Interview with Ashley Sherrick from Qualio

Senior growth marketing manager, Ashley, always looking for growth marketing opportunities, is eager to elevate and optimize their website further.
Understanding Brand DNA and Communicating the ‘Why’ Effectively Interview with Maria Malesevic from Techdinamics
  • Lindsay Dowling
  • January 10, 2023

Understanding Brand DNA and Communicating the ‘Why’ Effectively | Interview with Maria Malesevic from Techdinamics

Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.
The Role of User-Generated Content in Growth Marketing Interview with Lacey Miller from LoudCrowd
  • Lindsay Dowling
  • January 9, 2023

The Role of User-Generated Content in Growth Marketing | Interview with Lacey Miller from LoudCrowd

The Head of Marketing, Lacey Miller dives into the importance of converting leads with user-generated content while supporting buying journeys.
Expanding Buyer Personas & Serving Those Online Buying Journeys Interview with Christina Leahy from Glean
  • Lindsay Dowling
  • January 6, 2023

Expanding Buyer Personas & Serving Those Online Buying Journeys | Interview with Christina Leahy from Glean

The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
Finding Product-Led Growth Opportunities in the Hospitality Tech Industry Interview with Frazer Nagy from Tablz
  • Lindsay Dowling
  • January 5, 2023

Finding Product-Led Growth Opportunities in the Hospitality Tech Industry | Interview with Frazer Nagy from Tablz

Influential partnerships help to drive word of mouth while Frazer also looks to build out and discover product-led growth opportunities.
Establishing & Implementing Multi-Faceted Buying Journeys Interview with Dan White from Soapbox
  • Lindsay Dowling
  • January 4, 2023

Establishing & Implementing Multi-Faceted Buying Journeys | Interview with Dan White from Soapbox

Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.
How a Growth Marketer Thinks About & Facilitates Unique Buying Journeys Interview with Mike Phillips from 12twenty
  • Lindsay Dowling
  • January 3, 2023

How a Growth Marketer Thinks About & Facilitates Unique Buying Journeys | Interview with Mike Phillips from 12twenty

As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas.
Nailing the Conversion Goal for Each Buying Journey Stage Interview with Gloria Gabriela de Rosa from Simera
  • Lindsay Dowling
  • January 2, 2023

Nailing the Conversion Goal for Each Buying Journey Stage | Interview with Gloria Gabriela de Rosa from Simera

As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
Insights Into Marketing & Growth in the Cannabis Dispensary Industry Interview with Robyn Ham from BudSense
  • Lindsay Dowling
  • December 30, 2022

Insights Into Marketing & Growth in the Cannabis Dispensary Industry | Interview with Robyn Ham from BudSense

The Marketing Lead, Robyn Ham gives us insights into marketing and growth within the cannabis dispensary industry; challenges, and opportunities.
What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations Interview with Danny Gal from Clausematch
  • Lindsay Dowling
  • December 29, 2022

What it Takes To Serve and Reach Buyers in Heavily Regulated Organizations | Interview with Danny Gal from Clausematch

COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
Driving Community and Growth with Equity Crowdfunding Interview with Buddy Wiseman-Barker from INVRS
  • Lindsay Dowling
  • December 28, 2022

Driving Community and Growth with Equity Crowdfunding | Interview with Buddy Wiseman-Barker from INVRS

To build trust INVRS leverages influencers to build a strong community while encouraging further growth through equity crowdfunding.
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