How to Successfully Cater to 3 Different Buyer Personas | Interview with Oliver Tarpey from Connectd
Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow.
Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.
Senior growth marketing manager, Ashley, always looking for growth marketing opportunities, is eager to elevate and optimize their website further.
Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.
The Head of Marketing, Lacey Miller dives into the importance of converting leads with user-generated content while supporting buying journeys.
The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
Influential partnerships help to drive word of mouth while Frazer also looks to build out and discover product-led growth opportunities.
Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.
As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas.
As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
The Marketing Lead, Robyn Ham gives us insights into marketing and growth within the cannabis dispensary industry; challenges, and opportunities.
COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
To build trust INVRS leverages influencers to build a strong community while encouraging further growth through equity crowdfunding.
Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Boxhub’s referral network plays a critical role in Hannah’s marketing efforts as they rightly pride themselves in social proof and reviews.
Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
Applicaa quickly addresses the pain points this industry faces in interactive and personable ways to generate inbound leads.
Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
Franisha and Vanessa look to increase website engagement by highlighting their community involvement and telling powerful stories.
Consumers want quick and unconflicted discovery journeys where they can research and decide independently and Alice Ko, is sure to provide that.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
VP of Marketing, Joseph Cole, dives into their omnichannel growth marketing efforts that serve an industry-agnostic audience.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Jack gives us insight into their content-led approach and how education sets the foundation of any content strategy, specifically for a novel solution.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Richard excitedly speaks to us about the industry he has been serving over the last few years and what it takes to truly influence decision makers.
We were eager to learn how Kara leverages their website to build a brand story and serve valuable content that goes beyond just a sales website.
Our core mission should not be simply increasing conversions but also increasing customer advocacy; a powerful tool for driving growth.
We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement with Christoph Knudsen.
Oliver Tarpey joins us to dive into the 3 different buyer personas they serve and what it takes to successfully reach and cater to them.
By building out a powerful and educational content strategy, Tilled can serve an independent discovery process and drive organic lead flow.
Educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling.
Senior growth marketing manager, Ashley, always looking for growth marketing opportunities, is eager to elevate and optimize their website further.
Director of Sales and Marketing at Techdinamics, Maria Malesevic joins us to dive into her journey of understanding and communicating brand DNA.
The Head of Marketing, Lacey Miller dives into the importance of converting leads with user-generated content while supporting buying journeys.
The team is expanding buyer personas and looking to define conversion goals that support these different online buying journeys.
Influential partnerships help to drive word of mouth while Frazer also looks to build out and discover product-led growth opportunities.
Not every persona has the same narrative so Dan and the team look to establish and implement multi-faceted buying journeys.
As a growth marketer, we were eager to dive deeper into Mike’s efforts to serve these unique buying journeys and multi-sided personas.
As the Head of Marketing, Gloria dives into her mission to serve each buying journey stage with relevant and timely conversion goals.
The Marketing Lead, Robyn Ham gives us insights into marketing and growth within the cannabis dispensary industry; challenges, and opportunities.
COO and CRO, Danny Gal helps us understand the need for their platform and what it takes to serve and reach buyers in this industry.
To build trust INVRS leverages influencers to build a strong community while encouraging further growth through equity crowdfunding.
Ren and the team focus on their own help content that educates and drive awareness while being permanently relevant and needed.
Boxhub’s referral network plays a critical role in Hannah’s marketing efforts as they rightly pride themselves in social proof and reviews.
Content is critical in educating their audience, generating demand, and capturing leads while successfully reaching and building their own audience.
Applicaa quickly addresses the pain points this industry faces in interactive and personable ways to generate inbound leads.
Personalization is critical for eCommerce buying journeys in order to drive performance and better customer outcomes.
Franisha and Vanessa look to increase website engagement by highlighting their community involvement and telling powerful stories.
Consumers want quick and unconflicted discovery journeys where they can research and decide independently and Alice Ko, is sure to provide that.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
VP of Marketing, Joseph Cole, dives into their omnichannel growth marketing efforts that serve an industry-agnostic audience.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Jack gives us insight into their content-led approach and how education sets the foundation of any content strategy, specifically for a novel solution.
A prospect or customer will always remember an exceptional user experience over pricing pages, fancy jargon, and messaging.
Richard excitedly speaks to us about the industry he has been serving over the last few years and what it takes to truly influence decision makers.
We were eager to learn how Kara leverages their website to build a brand story and serve valuable content that goes beyond just a sales website.
Our core mission should not be simply increasing conversions but also increasing customer advocacy; a powerful tool for driving growth.
We were eager to learn how Vesta grows and connects with its own audience while driving personalized engagement with Christoph Knudsen.
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