The Role of Content Marketing in the Buying Journey | Interview with Shayna Hodkin from Knapsack
Content Marketing Lead, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey.
-->
Content Marketing Lead, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey.
Alan helps us to understand AG Grid’s solution and the industry they serve. Listen in as he offers tips on successfully marketing to developers.
Banks and Fintechs are their key target audience personas and Danna has to work to combine traditional and innovative marketing strategies.
Calamu’s website plays a valuable role for these hard-to-reach buying journeys so Calamu can show authority and expertise.
The Director of Growth, Puneeth, dives into his growth strategies and his efforts to restructure the buying journey to support an Enterprise audience.
With a traditional market and their new category, Dave’s focus is on providing value and he dives into how they do that.
Paige helps to understand their buyers and offers us best practices and insights into how growth marketers can reach those elusive developers.
The website is critical to growth and Sasha prioritizes quality over quantity and works to execute each step of the buying journey.
Andrew helps us get a picture of how they generate their own awareness and support their own buying journeys.
Working hard to prioritize language, messaging and the overall copy is the VP of Marketing at Knockri, Inbal Sarig.
Taylor Howe joined us to dive into the value community building has had on their growth and ability to truly connect to those in the industry.
Client experience is driving retention and conversions and Clientshare helps you retain contracts, save time and improve customer satisfaction.
Sean acknowledges the fast-paced world of online buying and has worked to simplify their own buying journey and steps to purchase.
Having spent time understanding their buyer persona and working to speak their language is VP of Marketing at Revere CRE, Emily Wood.
Growth Marketing Manager, Regan McGregor takes it back to basics and leverages intent for sustainable growth and improved buyer experience.
As they have expanded through referrals and elevated customer experience Joel dives into the role the website will play in their future growth.
Alessandra Gyben joined us to dive into their efforts to help clients create a more cohesive, streamlined, and personalized customer journey.
We were eager to learn about growth marketing in such a niche industry and welcomed the Growth Marketing Manager of Stora to the show.
Patrick gives us an insight into growth marketing in the WordPress ecosystem and the role SEO and content marketing play in driving growth.
Kasey dives into their growth as a startup and the crucial role education plays in awareness building and highlighting the value of their solution.
With a longer buying journey, Samantha offers practical advice on better supporting this and ultimately increasing conversions.
With many industries to serve and diverse buyers, David offers us insights and tips into the way they foster growth and drive awareness.
Regina has worked to build a community that is all about value offering and she acknowledges the unique role it plays in this expanding industry.
Albert Thompson helps us to better understand the transition to the cookieless world and how we can improve the online consumer journey.
With 80%+ of research conducted online, Joseph reminds us of the critical role the website plays in the buying journey overall.
As a new SaaS business model, we were eager to hear from Growth Manager, Scott Berty about their go-to-market strategy.
CEO and Co-Founder, James Hawkins gives us practical and successful insights into how they drive growth with value at the heart of their strategy.
With the need and awareness already developed, ei3’s personas require more nurturing with this clear and simple messaging.
MetaSpark has embraced technology to support the customer journey. From lead generation to delivering educational content.
Marketing Director, Connie Wong works to drive growth in the industry and reach an audience that is transitioning to the digital world.
Content Marketing Lead, Shayna Hodkin helps us to understand her role and the value it plays in driving growth and supporting the buying journey.
Alan helps us to understand AG Grid’s solution and the industry they serve. Listen in as he offers tips on successfully marketing to developers.
Banks and Fintechs are their key target audience personas and Danna has to work to combine traditional and innovative marketing strategies.
Calamu’s website plays a valuable role for these hard-to-reach buying journeys so Calamu can show authority and expertise.
The Director of Growth, Puneeth, dives into his growth strategies and his efforts to restructure the buying journey to support an Enterprise audience.
With a traditional market and their new category, Dave’s focus is on providing value and he dives into how they do that.
Paige helps to understand their buyers and offers us best practices and insights into how growth marketers can reach those elusive developers.
The website is critical to growth and Sasha prioritizes quality over quantity and works to execute each step of the buying journey.
Andrew helps us get a picture of how they generate their own awareness and support their own buying journeys.
Working hard to prioritize language, messaging and the overall copy is the VP of Marketing at Knockri, Inbal Sarig.
Taylor Howe joined us to dive into the value community building has had on their growth and ability to truly connect to those in the industry.
Client experience is driving retention and conversions and Clientshare helps you retain contracts, save time and improve customer satisfaction.
Sean acknowledges the fast-paced world of online buying and has worked to simplify their own buying journey and steps to purchase.
Having spent time understanding their buyer persona and working to speak their language is VP of Marketing at Revere CRE, Emily Wood.
Growth Marketing Manager, Regan McGregor takes it back to basics and leverages intent for sustainable growth and improved buyer experience.
As they have expanded through referrals and elevated customer experience Joel dives into the role the website will play in their future growth.
Alessandra Gyben joined us to dive into their efforts to help clients create a more cohesive, streamlined, and personalized customer journey.
We were eager to learn about growth marketing in such a niche industry and welcomed the Growth Marketing Manager of Stora to the show.
Patrick gives us an insight into growth marketing in the WordPress ecosystem and the role SEO and content marketing play in driving growth.
Kasey dives into their growth as a startup and the crucial role education plays in awareness building and highlighting the value of their solution.
With a longer buying journey, Samantha offers practical advice on better supporting this and ultimately increasing conversions.
With many industries to serve and diverse buyers, David offers us insights and tips into the way they foster growth and drive awareness.
Regina has worked to build a community that is all about value offering and she acknowledges the unique role it plays in this expanding industry.
Albert Thompson helps us to better understand the transition to the cookieless world and how we can improve the online consumer journey.
With 80%+ of research conducted online, Joseph reminds us of the critical role the website plays in the buying journey overall.
As a new SaaS business model, we were eager to hear from Growth Manager, Scott Berty about their go-to-market strategy.
CEO and Co-Founder, James Hawkins gives us practical and successful insights into how they drive growth with value at the heart of their strategy.
With the need and awareness already developed, ei3’s personas require more nurturing with this clear and simple messaging.
MetaSpark has embraced technology to support the customer journey. From lead generation to delivering educational content.
Marketing Director, Connie Wong works to drive growth in the industry and reach an audience that is transitioning to the digital world.
Your gateway to
AI applied to Marketing
Straight to the chase content
to expand your knowledge
20 min episodes with data-backed
success & failure stories