Leah, from HPEC, has worked to build a powerful brand and referral network with their technology in order to encourage growth for their innovative technology.
3 Key Questions to Answer for a Successful Website & Quality Sales | Interview with Elliot Zissman from Phase 2
For a successful website and purpose-built lead generator Elliot Zissman dives into the 3 key questions, any sales or marketing professional should answer.
Leverage Digital Platforms to Drive Top-of-the-Funnel Awareness | Interview with Jason Hunt from Merged Media
The co-founder of Merged Media, Jason Hunt joined us today to discuss his perspective on growth and how he drives top-of-the-funnel awareness.
Asking customers questions and knowing their pain points should be the foundation of your website content. Working to connect with customers is Lars Lauridsen.
Harness Multiple Intent Data Sources for Quality Leads & Increased Revenue | Interview with Jaymi Onorato from Intentsify
Although intent data is an upward trend there are many seeking more information and Jaymi aims to provide this with high-quality educational content.
Ensure your Online Messaging is Informative & Consistent | Interview with Maygen Jacques from Code Enigma
Beyond content, Maygen Jacques, head of marketing for Code Enigma, equally works to keep online messaging informative and consistent.
Miika Mäkitalo, CEO of HappyOrNot is always looking to improve their website and understand their buyers in order to serve website customers more efficiently.
Have Targeted & Customized Website Experiences for Each Persona | Interview with Tom Shapiro from Stratabeat
As we all tweak and optimize our websites Tom Shapiro is focusing on creating targeted and customized website experiences for their different industry visitors.
Get Visitors through the Buying Funnel with Valuable TouchPoints | Interview with Ayush Jain from CodeGrip
In order to guide their website visitors through the buying funnel, CodeGrip works to offer valuable touchpoints for each stage of the journey.
A traditional website is no longer enough for the modern-day buyer. Understanding the value an optimized digital experience can provide is Kyle Burt.
Position Marketing Communication in a Way That Shows Value | Interview with Don Hobdy from BridgeNet Insurance
Don Hobdy looks to revamp the website to highlight the value of their service and position the marketing communication to drive traffic to the website.
Is your Buying Journey Frictionless, Clean, and Intentional? | Interview with Navid Khazra from Nakisa
Navid Khazra, from Nakisa, helps us to understand the inner workings of the business and his ideas on optimizing the buying journey for Enterprises.
Paul Guy, from Techfynder, is focused on optimizing brand recognition in order to penetrate different markets in a personalized and valuable way.
Do you Have Enough Visibility on the Dynamics of Buying? | Interview with Hugh Macfarlane from Align.Me
Hugh Macfarlane, CEO of Align.Me, believes the inherent stages of a buying journey still exist, but it is rather the dynamics of buying that are changing.
The Importance of Customer Education in the Buying Journey | Interview with Jonathan Harrop from AdColony
Jonathan, Senior Director of Global Marketing and Communications of AdColony is prioritizing customer education in the buying cycle to increase conversions.
Analyze Website Visitor Interactions to Make Impactful Changes | Interview with Ben and Joshua Somerville from Farsiight
Ben and Joshua Somerville are all about the people. To amplify user experience Farsiight is analyzing website visitor interactions to make impactful changes.
Find the Sweet Spot between Client’s Pain Points and Your Story | Interview with Gijsbregt Vijn from Lemon Scented Tea
While working to ensure a high-quality user experience occurs Gijsbregt Vijn is continuing to find the sweet spot between client’s pain points and their story.
With video content, streamlined CTAs, transparency, and community building Anthony Stevens from 6Clicks continues to optimize an interactive website.
3 Key Steps to Successful Outbound Marketing | Interview with Jake Jorgovan from Lead Cookie & Content Allies
With his expertise in outbound marketing, Jake can offer listeners perceptive suggestions and steps to take in order to be successful in outbound marketing.
Clearly Articulate Your Story on Resonating Landing Pages | Interview with Simon Hjorth from OneAffiniti
Storytelling is becoming a more impactful way to promote memorability. Simon Hjorth is working to clearly articulate their story on resonating landing pages.
Are you Appropriately Qualifying Your Prospects? | Interview with Laura Meyer from Envision Horizons
Connecting with and qualifying your prospects for your service allows for a more streamlined process in securing business, Envision Horizons has done just that.
Kate Shippey from FSET, like Pathmonk, is eager to continue to understand its customer journey in order to empower prospective and current clients.
By focusing on optimizing the landing page Qnary's prospects are directed straight to a key action on a streamlined page, instantly receiving true value.
Prioritize Customer Success & Nurturing in a Niche Business | Interview with Amgad Nurein from Cross ALM
Amgad highlights how SEO drives their awareness while prioritizing customer success drives conversions with such a unique product offering from Cross ALM.
For Increased Awareness Build Content around Keyword Research | Interview with Will Haire from BellaVix
By focusing on keyword research and really understanding common pain points in this environment, BellaVix saw increased awareness and overall company growth.
Remaining Relevant to Prospects that are in a Longer Buying Journey | Interview with Tom Britton from Syndicate Room
Tom discusses their efforts to find a balance between remaining relevant to those prospects in a longer buying journey while not bombarding them with content.
The Challenge of Creating Intelligible & Value-Messaging Content | Interview with Alex Belding from WebriQ
On a mission to change the way businesses approach their websites, Alex Belding is focusing on educational, comprehensible, and clear value-messaging content.
Interact & Build Communities around Your Buying Personas | Interview with Antonio Cotroneo from OmniSci
Antonio Cotroneo, Director of Technical Content, explains his role in the industry and the impact this valuable content has on their buying personas.
Represent & Share Your Company Expertise in Actionable Ways | Interview with Gregg Witt from Engage Youth Co.
Gregg Witt offered us insights into Engage Youth’s acquisition channels. Gregg believes that it comes down to sharing company expertise in actionable ways.
Building Visitors’ Trust to Boost & Encourage eCommerce Sales | Interview with Matteo Franceschetti from Eight Sleep
As clients describe the technology as ‘my little slice of heaven’ and ‘the best investment I’ve ever made’ word of mouth is key to Eight Sleep's eCommerce sales.