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  • Products
    • Pathmonk Accelerate
    • Boost your website conversions by +50% with hyper-personalized experiences
    • Pathmonk Intelligence
    • Smart website analytics in one unified hub: user intent, buying journey, and attribution
    • Pathmonk Retargeting
    • Cookieless retargeting based on your users’ intent to maximize your ads ROI
    • Pathmonk Climate
    • Automatically offset your website’s digital footprint with certified green projects
  • Pricing
  • Customer Stories
  • Resources
    • Why Pathmonk Intelligence
    • Podcast
    • Blog
    • Solutions
      • Website
      • Uplift Website Conversions
      • Pre-qualify Leads
      • High Conversion Landing Page
      • Analytics
      • Buying Journey Report
      • E-commerce
      • Increase Cart Completion & Sales
      • Agency
      • CRO – Conversion Rate Optimization
      • Use Cases
      • By Role
        • For Marketing Teams
        • For Sales Teams
      • By Technology
        • Intent-based Conversion Funnel
        • Landing – Customer Journey Mapping
        • Book Qualified Demos & Consultations Instantly
        • Access Lead Insights & Attribution
        • Automatically Increase Conversions
    • Help Center
    • Become a Partner
    • Referral Program
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Growing and Serving Personas in the Web2 & Web3 Space Interview with Christopher White from Dedoco
  • Lindsay Dowling
  • November 8, 2022

Growing and Serving Personas in the Web2 & Web3 Space | Interview with Christopher White from Dedoco

The VP of Marketing, Christopher White dives into growing and serving personas in both the web2 and web3 space in order to scale appropriately.
The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys Interview with Ben Ó Mathúin from SegmentStream
  • Lindsay Dowling
  • November 7, 2022

The Future of Marketing Attribution, Cookies, and Understanding Customer Journeys | Interview with Ben Ó Mathúin from SegmentStream

Ben Ó Mathúin joins us to dive into the inception of SegmentStream and the important role it plays in the future of marketing attribution.
An Emotional Website That Highlights Value & Connects to Prospects Interview with Chase Mohseni from Pencil
  • Lindsay Dowling
  • November 4, 2022

An Emotional Website That Highlights Value & Connects to Prospects | Interview with Chase Mohseni from Pencil

Chase and the team are working to shift to an emotional website that speaks more to the prospects’ pain points than technical features and jargon.
Unbiased & Value-Driven Growth as a Service Business Interview with Keven Ellison from AIS-NOW
  • Lindsay Dowling
  • November 3, 2022

Unbiased & Value-Driven Growth as a Service Business | Interview with Keven Ellison from AIS-NOW

Keven Ellison, Vice President of Marketing dives into the world of service and how they have shifted to online, value-driven growth.
The Role of CX in the Buying Journey & Customer Lifecycle Interview with Colleen Ruggiero from Firstbase
  • Lindsay Dowling
  • November 2, 2022

The Role of CX in the Buying Journey & Customer Lifecycle | Interview with Colleen Ruggiero from Firstbase

Colleen Ruggiero provides us with insight into their remote world and how her role influences the buying journey and the entire customer lifecycle.
Driving Social Growth Through Community & Relationships Interview with Jordan Tennenbaum from Slim.AI
  • Lindsay Dowling
  • November 1, 2022

Driving Social Growth Through Community & Relationships | Interview with Jordan Tennenbaum from Slim.AI

Jordan Tennenbaum, Social Media, and Content Marketing Manager puts people at the core of Slim.AI’s social growth efforts.
Shifting Website Language & Navigation to Serve Different Decision Makers Interview with Alex Siegler from Place
  • Lindsay Dowling
  • October 31, 2022

Shifting Website Language & Navigation to Serve Different Decision Makers | Interview with Alex Siegler from Place

With a solution that serves different decision makers, Alex has the challenge of ensuring buying journeys and messaging are tailored to each.
Managing and Adapting to Rapid Growth & Expansion Interview with Niklas Dorn from Filestage
  • Lindsay Dowling
  • October 28, 2022

Managing and Adapting to Rapid Growth & Expansion | Interview with Niklas Dorn from Filestage

CEO and co-founder, Niklas Dorn dives into the inception of Filestage and what it takes to manage rapid growth and expansion.
Driving Growth & Positioning as a New Product Category Interview with Jennifer Harris-Kroll from Anthill
  • Lindsay Dowling
  • October 27, 2022

Driving Growth & Positioning as a New Product Category | Interview with Jennifer Harris-Kroll from Anthill

The director of growth, Jennifer Harris-Kroll, dives into driving growth at Anthill and what it takes to support and reach prospects as a new category.
Creating Valuable & Frictionless User Experiences to Build Trust Interview with Alissa Sklar from GIS Planning
  • Lindsay Dowling
  • October 26, 2022

Creating Valuable & Frictionless User Experiences to Build Trust | Interview with Alissa Sklar from GIS Planning

Building trust is essential for Alissa and she places valuable and frictionless user experiences at the heart of their marketing strategy.
Meaningful Growth Through Emotional and Intellectual User Engagement Interview with Jared Yellin from Project 10K
  • Lindsay Dowling
  • October 25, 2022

Meaningful Growth Through Emotional and Intellectual User Engagement | Interview with Jared Yellin from Project 10K

With a focus on creating meaningful growth Project, 10K creates experiences and content that connects to users both emotionally and intellectually.
Defining Content That Drives Buyer Intent & Reduces Friction Interview with Lacey Reichwald from Aha Media Group
  • Lindsay Dowling
  • October 24, 2022

Defining Content That Drives Buyer Intent & Reduces Friction | Interview with Lacey Reichwald from Aha Media Group

Lacey Reichwald and the team are working to define content that drives buyer intent while reducing friction in a prospect's path to conversion.
What It Means To Truly Elevate The Customer Experience Interview with Ryan Millman from UnDigital
  • Lindsay Dowling
  • October 21, 2022

What It Means To Truly Elevate The Customer Experience | Interview with Ryan Millman from UnDigital

Co-founder and CEO, Ryan Millman, gives us more insight into UnDigital’s inception and its mission to truly elevate the customer experience.
Successfully Combining Outbound & Inbound Marketing Interview with Jack Davies from AssessFirst
  • Lindsay Dowling
  • October 20, 2022

Successfully Combining Outbound & Inbound Marketing | Interview with Jack Davies from AssessFirst

Participating in events while ensuring its website is a doorway to its solution, they have successfully combined outbound and inbound marketing.
Successfully Driving Outbound Strategies Alongside Inbound Efforts Interview with JT Tompkins from Herrmann
  • Lindsay Dowling
  • October 19, 2022

Successfully Driving Outbound Strategies Alongside Inbound Efforts | Interview with JT Tompkins from Herrmann

The team is refining the target audience and optimizing messaging while successfully driving outbound strategies alongside their inbound efforts.
How to Successfully Help Prospects in a Complex Buying Journey Interview with Nichole Kelly from Windward
  • Lindsay Dowling
  • October 18, 2022

How to Successfully Help Prospects in a Complex Buying Journey | Interview with Nichole Kelly from Windward

With message and conversion-rate testing, the team at Windward is working hard to serve prospects in this complex buying journey.
How to Transition a Growth Engine from Outbound to Inbound Interview with Pete Eisen from Claira
  • Lindsay Dowling
  • October 17, 2022

How to Transition a Growth Engine from Outbound to Inbound | Interview with Pete Eisen from Claira

With such a unique solution and new category, we were eager to learn more about this growth engine from the VP of Sales, Pete Eisen.
Deliver Exceptional Customer Experiences for Subscription Businesses Interview with Dan Cohen from Upscribe
  • Lindsay Dowling
  • October 14, 2022

Deliver Exceptional Customer Experiences for Subscription Businesses | Interview with Dan Cohen from Upscribe

Marketing Lead, Dan Cohen dives into strategies that have helped to improve their own customer experiences and buying journey.
Growth Marketing Insights to Better Serve Varying Buyer Personas Interview with Kembra Howell from SitePro
  • Lindsay Dowling
  • October 13, 2022

Growth Marketing Insights to Better Serve Varying Buyer Personas | Interview with Kembra Howell from SitePro

Kembra Howell, Marketing manager, gives an overview of the different industries they serve and how this creates varying buying personas.
Optimizing Messaging and Content for a Converting Buying Journey Interview with Jasmine Glasheen from Surefront
  • Lindsay Dowling
  • October 12, 2022

Optimizing Messaging and Content for a Converting Buying Journey | Interview with Jasmine Glasheen from Surefront

West gives us tips for successfully executing outbound and inbound marketing in a way that enhances our customers' digital experience.
How to Successfully Drive Awareness For Your Web App Interview with Sierra Dowd from Sesh
  • Lindsay Dowling
  • October 11, 2022

How to Successfully Drive Awareness For Your Web App | Interview with Sierra Dowd from Sesh

Head Of Marketing & Community, Sierra Dowd gives us insight into what it takes to drive awareness for their web app.
How To Successfully Create Unique Digital Experiences Interview with West Paschal from Alpine IQ
  • Lindsay Dowling
  • October 10, 2022

How To Successfully Create Unique Digital Experiences | Interview with West Paschal from Alpine IQ

West gives us tips for successfully executing outbound and inbound marketing in a way that enhances our customers' digital experience.
How to Grow a B2B Business With TikTok Ads Interview with Sheri Shiver from Lawn Buddy
  • Lindsay Dowling
  • October 7, 2022

How to Grow a B2B Business With TikTok Ads | Interview with Sheri Shiver from Lawn Buddy

It was exciting to hear how Lawn Buddy and the head of marketing, Sheri Shiver, have leveraged TikTok to grow a B2B business.
Building Strong Brand Affinity and Converting Buying Journeys Interview with Brandon Salisbury from Tilt
  • Lindsay Dowling
  • October 6, 2022

Building Strong Brand Affinity and Converting Buying Journeys | Interview with Brandon Salisbury from Tilt

On their mission to drive converting buying journeys, the team is focused on strong messaging and providing valuable content.
Align SEO & Content Marketing To Create Converting Buying Journeys Interview with Brittany Bronson from LinkGraph 1
  • Lindsay Dowling
  • October 5, 2022

Align SEO & Content Marketing To Create Converting Buying Journeys | Interview with Brittany Bronson from LinkGraph

Brittany Bronson, the Senior Content Strategist, dives into the critical role of content marketing and what it means to create converting content.
Producing UnGated, Valuable Content To Your End User Interview with David Schwab from Funraise 1
  • Lindsay Dowling
  • October 4, 2022

Producing UnGated, Valuable Content To Your End User | Interview with David Schwab from Funraise

With the simple goal of providing value to the community, Funraise has seen inbound growth through ungated and valuable content.
Leveraging Data-Driven Decisions To Drive Growth Interview with Jake Browett from Venture Forge
  • Lindsay Dowling
  • October 3, 2022

Leveraging Data-Driven Decisions To Drive Growth | Interview with Jake Browett from Venture Forge

As Venture Forge helps brands drive growth we wanted to discover more about their own journey in driving brand awareness.
Mastering Content To Better Support Buyers in the Finance Industry Interview with Katie Hayes from OzoneAPI
  • Lindsay Dowling
  • September 30, 2022

Mastering Content To Better Support Buyers in the Finance Industry | Interview with Katie Hayes from OzoneAPI

The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry.
Drive Growth Through Community Engagement and Customer Ambassadors Interview with Michael Pirovano from Alloy
  • Lindsay Dowling
  • September 29, 2022

Drive Growth Through Community Engagement and Customer Ambassadors | Interview with Michael Pirovano from Alloy

Michael Pirovano dives into the power of community engagement and customer ambassadors when growing an innovative solution.
3 Key Growth Marketing Channels From Top to Bottom of The Funnel Interview with Dallas Price from Co.Labs
  • Lindsay Dowling
  • September 27, 2022

3 Key Growth Marketing Channels: From Top to Bottom of The Funnel | Interview with Dallas Price from Co.Labs

The Program and Marketing Lead, Dallas Price dives into their own growth marketing efforts and how they work to reach their audience.
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