Focused on leveraging testimonials combined with a clear, educational, and optimized website is Affiliate Marketing Manager, Elena Ciaccio.

Tracy dives into the different buying personas they serve and how they support them on their website and through outbound marketing efforts.

Dhruv Kohli dives into their efforts to build their virtual brand and reach both online and offline personas in this two-sided marketplace.

By hyper-focusing on one key channel and executing a successful buying journey Spocket was able to grow in other key growth channels.

As they grow in an emerging space Jessica is working to narrate the value more and integrate the product into the online user experience.

Co-Founder and CEO, David Adi dives into his personal story and how they equally work to make their buyers journey accessible and inclusive.

Head of Marketing, Cynthia Terpstra, at ReadyWorks has worked to build and support buying journey paths for their Enterprise audience.

With their longer sales process, Ellie is eager to better support the buying journey with fresh brand design and informative and encouraging content.

Antoine dives into his critical role in this start-up phase and helps us understand how they support their buying journey with a focus on content.

With a focus on generating successful buying journey content, the team leverages its video management software to create user-generated content.

Focused on targeted and personalized buying paths is Digital Marketing Manager at RTAFleet, James Ricks, who dives into the personas they serve.

The Director of Client Services and Marketing, Devin Christopher dives into the role she plays in building brand awareness and heightening customer experience.

Focusing on this simplification matched with a heightened user experience is The Digital Marketing Manager, at NetWise Data, Mark Richardson

While discussing key acquisition channels Mario, CEO and Founder of Impesa acknowledges the importance of the website in the buying journey.

Working to understand buyer behavior and better support a longer buying journey is Head of Marketing at Nucoro, Lauren Arthur.

Head of Customer Engagement, Nicky, offers us insight into the industry they have served for over 25 years and how they continue to improve customer engagement.

Looking towards product-led growth, Sahil acknowledges the importance of the website in supporting an independent buying journey and user-centric experience.

The Head of Growth and Marketing, Breezy Beaumont dives into how they work to grow in this new category and equally leverage product-led growth.

The Director of Marketing, Alison, offers us tangible tips and insights into successfully increasing user engagement and better supporting the buying journey.

Chaka and Andrea work to make the best user experience possible and have even leveraged Pathmonk’s micro-experiences to further optimize their buying journey.

CEO, Rana Gujral offers us more insight into their technology, who they serve, and how they improve their customer experience, retention, and satisfaction.

Jean Cameron, Head of Growth Marketing gives us an insight into the Salesforce AppExchange while diving into how they enhance their online user experience.

Marketing Director, Miriam dives into this increasingly important space and gives us an insight into how they support and personalize their customer journeys.

Growth Marketing Manager, Cameron, helps us to understand the customer success space while diving into their efforts to enhance their own buying journey.

As Pandera helps their customers unlock the full value of data, Tommy Bilven, VP of Marketing, equally looks to leverage it to optimize their buying journey.

The VP of Brand at NextBite, Mickey Citarella joined us to dive into his role and his insights into brand perspective, development, and growth.

CEO, Ajay Bam, dives into the growing industry and how they encourage their clients to leverage videos in order to influence the entire buying journey.

Head of Marketing and Communications joined us to offer great insight into how they have developed referral partnerships helping to build customer growth.

Head of Marketing, Alistair Buckle, dives into who they serve, how they target personas, and think critically about their messaging to highlight value and need.

Dan Schenker, Content and Strategy Lead, looks to continue to support the customer journey with the website by providing authenticity, and clear messaging.