Shaping The Buying Journey Through Compelling Product Positioning | Interview with Arry Pandher from GrantMe

Shaping The Buying Journey Through Compelling Product Positioning Interview with Arry Pandher from GrantMe

Introduction

Everyone has the right to an education, a right to better themselves and find success in their careers. But come doors to those opportunities feel tightly shut to some, an impossible feat. So GrantMe opens those doors so that when students and families feel they have options – the future looks bright. GrantMe is a leading online education consulting service designed for students to get into university and secure funding. The Head of Growth, Arry Pandher helps us understand that they serve both the students and families. We wanted to learn how Arry and the team reach both prospects. Through multi-channel digital marketing and organic growth powered by content, the team draws its audience to the indispensable website. Arry has worked hard to understand and shape the buying journey through compelling product positioning and clear value propositions. Arry looks forward to driving more storytelling to even further support those complex buying journeys. 

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

Learn how to optimize your buying journey and speed up your revenue with top strategies and invaluable resources.

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