Introduction
The culture of any organization will impact the long-term success and potential, especially at a school, setting the foundation for any child’s future. So we love what LiveSchool is doing as a breakthrough, web-based tool for school-wide data collection, analysis, and communication with parents. The Director of Marketing, Anna Murphy helps us understand how their platform leverages positive school culture to drive student behavior. Anna discusses the channels used to spread awareness and generate leads. Eager to accelerate growth Anna is embracing key channels, including SEO, Facebook ads, email campaigns, Google ads, and social media (TikTok, Instagram, and Twitter). Their website is an essential part of their customer-centric journey, with a focus on engaging visitors with content and providing a simple user journey to navigate through the solutions. From product-specific resources, including podcasts, professional development events, in-depth resource pages, and databases, The company has spent a lot of time interviewing customers to understand their needs and to frame the product’s solutions without overcomplicating them.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.
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