We’re often eager to get new customers and we think that when we do the hard work is done. But the relationship and experience you provide after a sale can have just as big of an impact on your success. Blustream helps companies connect with their customers through after-sale product engagement. CEO, Ken Rapp dives into how they focus on the owner journey rather than the buyer journey to help companies engage and retain customers for life. As for their own customers, they are acquired through guerrilla marketing and sales, including attending trade shows, networking with customers, and investing in the community. While their website plays a role in driving traffic to the company and making it easy for customers to understand the platform’s features, a key resource for marketing and product success partners. Embracing a platform like Blustream means personalizing the customer experience and driving up revenue.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.