The Practical Application of AI in the Buyer’s Journey | Interview with Jimmi Jakobsen from Carbon and Finch

The Practical Application of AI in the Buyer's Journey Interview with Jimmi Jakobsen from Carbon and Finch


We could all do with a bit more optimization and automation, especially when it comes to gaining, retaining, and nurturing customers. Carbon and Finch is a technology consultancy that focuses on optimizing business processes and delivering high-quality, complex solutions for enterprises, using Microsoft technologies across the globe. CEO, Jimmi Jakobsen dives into the inception of this growing company, who they serve, and how they reach and nurture their own audience. Jimmi reminds the listeners of the importance of understanding and learning AI and the value it can play in the buyer’s journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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