Optimizing Inbound Strategies: The Role of Valuable and Actionable Content in Growth Marketing | Interview with Ross Simons from Flimp Communications

Introduction

Communication? Oh, only the backbone of employee success, and Flimp Communications helps you successfully connect to your employees. Ross Simmons, Director of Inbound Marketing, helps us understand how Flimp provides content and technology-enabled HR communications to help employees choose, use and love their benefits. Ross dives into their key acquisition channels which include repeat business, broker referrals, and organic outreach. The team focuses on creating value-driven content that educates and inspires their target audience. Their website plays a crucial role in the buyer’s journey as they focus on leading prospects through the entire journey independently. Flimp’s strength lies in its conversions as they reduce the number of steps in the conversion process and understand what the entry points are across its website, and laser focus on those. Ross gives us advice on and insights into growing content, upgrading content, conquering new topics, and gaining authority on a new set of keywords. Listen in to learn more about driving engagement, creating actionable content, and building an inbound muscle.