Communication? Oh, only the backbone of employee success, and Flimp Communications helps you successfully connect to your employees. Ross Simmons, Director of Inbound Marketing, helps us understand how Flimp provides content and technology-enabled HR communications to help employees choose, use and love their benefits. Ross dives into their key acquisition channels which include repeat business, broker referrals, and organic outreach. The team focuses on creating value-driven content that educates and inspires their target audience. Their website plays a crucial role in the buyer’s journey as they focus on leading prospects through the entire journey independently. Flimp’s strength lies in its conversions as they reduce the number of steps in the conversion process and understand what the entry points are across its website, and laser focus on those. Ross gives us advice on and insights into growing content, upgrading content, conquering new topics, and gaining authority on a new set of keywords. Listen in to learn more about driving engagement, creating actionable content, and building an inbound muscle.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.