The Role Technology Plays in the Customer Journey | Interview with Stephen Costigan from MetaSpark

The Role Technology Plays in the Customer Journey Interview with Stephen Costigan from MetaSpark

Introduction

A part of employee motivation is ensuring that they understand how they impact the overall mission, how are they a part of the growth and success? Not to mention recognition, rewards, and a ‘thank you’ can go a long way in driving employee motivation and engagement. Helping to drive efficiency, productivity and insight are MetaSpark, a work enablement platform. Chief Product Officer, Stephen Costigan dives into the inception of MetaSpark, the wide audience they serve, and what people can expect when using their platform. MetaSpark has leveraged and embraced technology to support the customer journey. From an outbound-heavy lead generation that is automated to HubSpot as a platform to deliver educational content. Listen to get more insight and strategies from Stephen.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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