Top Dos and Don’ts of Email Marketing in The Buyers Journey | Interview with Jon May from GetGround

Top Dos and Don'ts of Email Marketing in The Buyers Journey Interview with Jon May from GetGround


Investing in property is a popular source for earning passive income, growing your capital, and owning more assets. Helping to maximize the return on your property investment is GetGround: a buy-to-let limited company. They’re helping to simplify and make this type of investment accessible. Marketing Automation Specialist, Jon May dives into the growth of GetGround and their efforts to gather data and quality conversions. With his experience in building email marketing campaigns, he gives us useful insights into the dos and don’ts and the important role email marketing can play in the buyers journey.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?


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