We must know our buyer persona in order to sell to them. Having spent time understanding their buyer persona and working to speak their language is VP of Marketing at Revere CRE, Emily Wood. Revere CRE is a networking and deal execution platform for commercial real estate professionals, where brokers have access to thousands of dealmakers and can manage their entire capital markets workflow. Relationships are key to their audience and Emily works to find the balance between traditional and digital strategies while ensuring that their message is always executed.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?