Successfully Transitioning From Outbound to Inbound Marketing | Interview with Dan Wittich from OnRamp

Successfully Transitioning From Outbound to Inbound Marketing Interview with Dan Wittich from OnRamp

Introduction

One of the biggest reasons for customers leaving or not transitioning from a lead to a customer is the onboarding system. Filling in 14 pages worth of information is a great way to turn someone off. So helping those with complex and involved onboarding processes is Onramp, a customer-centric onboarding platform that cuts out the busy work and lays the foundation for success at scale. Head of Growth and Commercial Strategy, Dan Wittich helps us understand the value they provide and the problems they solve. With successful outbound initiatives, Dan is ready to transition into more inbound marketing efforts to take this company to the next phase of growth.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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