Helping improve productivity, reduce costs, and enhance the overall performance of industrial processes is Software Defined Automation. Software Defined Automation empowers automation engineers to turn factories into software systems with cloud and modern software development tools. Ani Adzhemyan, Head of Marketing, gives us more insight into the industry they serve best. Their main source of customer awareness is LinkedIn, where they have a robust, organic content strategy that drives traffic to their website. Ani also emphasizes the importance of a comprehensive, omnichannel content strategy to drive awareness and demand generation. Combined with the need for consistent storytelling, thought leadership and content development to turn a website into a lead generation engine.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.