Successful businesses are filled with an armory of tools. From software to people to services and to products; we couldn’t grow and scale without them. AIS-NOW is playing an integral role in the success of businesses by providing superior quality multi-function copiers, printers, fax, and software products. Keven Ellison, Vice President of Marketing dives into the world of service and how they have shifted to online, value-driven growth. Through powerful content that is unbiased and educational, the team has seen organic and loyal customer growth. As more people search and discover online before reaching out to a company, Keven is determined to be where their customers are. By focusing on their customers’ needs, diving deeper into buying personas, and shifting to trust-building content the team has executed value-driven growth.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?