Unleashing the Power of Storytelling: How to Drive Growth in B2B Marketing | Interview with Gregory Cawood from IQnection

Unleashing the Power of Storytelling How to Drive Growth in B2B Marketing Interview with Gregory Cawood from IQnection


What’s the story you want to tell your website visitors? Don’t just market to your audience, make friends with them and focus on solving their problems. IQnection is a marketing agency that specializes in helping businesses with growth in the B2B space. Gregory Cawood, President & CEO, dives into the industries and personas they serve best, hard-to-market businesses, such as business-to-business engineering agencies, engineering firms, manufacturers, and industrial distributors. They help others with growth, brand awareness, and lead generation, but how do they do it for themselves? As Greg states, they’re good at their job and practice what they preach with referrals, quality content, being visible in the right space, and prioritizing the power of storytelling. Listen in as Greg provides us with 3 essential steps to driving conversion rate optimization and overall growth. 

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

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