Getting a mortgage can be a tiring and frustrating process. And our guest today, Cris Huertas, experiencing it first hand wanted to change the difficult and outdated process. Cris is the Founder and CEO of morgana, which is revolutionizing the mortgage market in Latin America through tech, industry expertise, passion, and the purpose to take over a one trillion-dollar market. The ideal customers for Morgana are people in their 30s or 40s who are looking to buy a home. Cris dives into how they’re unlocking growth through SEO, social media, and their B2B2C strategy, working with realtors and developers to promote their products. The website plays a role in client acquisition by evangelizing the advantages of getting a mortgage and helping users navigate the offers in the market.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.