Prospects and customers rely on resources to evaluate services and products; aiming to establish trust, transparency, and credibility. A website is a prospects most sort after resource on their hunt to find the most suitable service or product. B12 is helping businesses build professional websites with the goal of you focusing on your clients while B12 creates and maintains your website for you. Senior VP of Marketing, Erin Smith gives us an insight into how they leverage their own website to enhance the customer experience but most importantly to Erin; create deep customer empathy and understanding in order to build trust.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?