Leveraging Online Communities to Establish Connections with Decision-Makers | Interview with Hafez Ramlan from Atomix Logistics

Introduction

The power of e-commerce has transformed the way we buy and sell, so fulfilling those online orders is a critical element in the success of our digital age and essential to creating a seamless experience of online shopping. Hafez Ramlan, the Growth & Digital Marketing Lead at Atomix Logistics, explains that their company is a third-party logistics company that helps direct-to-consumer (DTC) and business-to-business (B2B) brands with their fulfillment operations. They provide attentive customer experiences and custom-built software to simplify operations. Atomix Logistics serves various industries, including food, clothing, and pet brands. When it comes to gaining new customers, they leverage channels like Google Ads, LinkedIn outreach, and Reddit forums to connect with potential clients. These channels enable them to target specific regions, establish connections with key decision-makers, and tap into valuable online communities. However, while acquisition channels play a significant role, Atomix Logistics recognizes the critical importance of their website. Serving as a central hub, the website showcases their services, expertise, and commitment to simplifying operations for DTC and B2B brands. It acts as a compelling digital storefront, allowing potential clients to perceive Atomix Logistics as a trustworthy and reliable fulfillment partner.