Data is a powerful tool. Helping us make decisions and changes that reap results. GIS Planning is the world’s leading online site selection data tools provider. GIS Planning is helping new, expanding, and relocating businesses find their best locations for success in their region. VP of marketing, Alissa Sklar helps us understand the industry they serve best and what it means to target this often conservative and cautious market. Building trust and relationships is a significant part of customer acquisition for Alissa and she places valuable and frictionless user experiences at the heart of their marketing strategy.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.
The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.