Executing Value-Based Messaging for Each Buying Persona | Interview with Sergio Zuniga from Blitz

Executing Value-Based Messaging for Each Buying Persona Interview with Sergio Zuniga from Blitz

Introduction

Gone are the days of complex spreadsheets and manual processes; we’re in the age of automation. On a mission to deliver flexible, customized, and automated enterprise-level commission tracking software for insurance, finance, retail, and real estate industries, is Blitz. Blitz’s powerful, intuitive, and flexible enterprise commission automation software encourages more sales and business growth, and real-time transparency in commission payments. The VP of Sales and Marketing, Sergio Zuniga joins us to dive into the personas they serve and the teams’ efforts to execute value-based messaging for each buying persona to showcase that they are more than just an excel sheet replacement. Through organic growth, value-based messaging, and tracking the buying journey; Sergio and the team are working hard to ensure the value resonates with every buying persona.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the amount of leads, reducing the customer acquisition cost or improving the lead quality – that’s why they are in growth at the first place. Reports from Gartner & real experience from our guests show that >70% of the buying journey is happening online while the competition for leads online is increasing.

The step-by-step Ebook guide below will help you to get started & analyse the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company.

Free AI-Powered Buying Journey Toolkit

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