The Crucial Role of a Website in Reaching Decision Makers and Driving Action | Interview with Komal Thakur from moozoom

Introduction

Teaching children real-world life skills is not just an option; it’s an essential investment in their future success and well-being. Komal Thakur, Marketing Director joins us from moozoom, a platform focused on changing the implementation of social-emotional learning (SEL) in North American classrooms. The platform engages students through interactive storytelling, helping them apply SEL skills in their daily lives. The company experienced a remarkable launch in Quebec, and their marketing strategies, particularly through Search and Facebook, have proven highly successful in driving growth and user engagement. The website plays a pivotal role in their growth strategy, serving as the primary platform to educate potential clients. As the company targets teachers and school counselors as their major benefactors, the website serves as a powerful tool to showcase the value of moozoom’s engaging bite-sized SEL movies. With a focus on providing clear calls-to-action and better information on new features, the upcoming website redesign aims to convey moozoom’s brand identity and its easy-to-use and impactful program. By leveraging the website to share success stories and research-backed evidence of their effectiveness, moozoom seeks to persuade key decision makers to adopt the platform, further driving its expansion and mission to revolutionize social-emotional learning implementation across classrooms in North America.