Websites are ever-evolving and are always being adapted to better suit our online users. Currently going through the process of a B2B website revamp is Ecolane and Marketing Manager, Ashlee Landes joins us to dive into that process and offer us an overview of Ecolane and who they serve. Ecolane is on a mission to provide sustainable, equitable, and accessible transportation with its easy-to-deploy, on-demand scheduling and dispatching platform. With any SaaS solution allowing your product to do the talking is a great way to build trust and offer value. Ashlee and the team have focused their efforts on driving traffic to their Demo experience and ensuring to leverage use cases to show how they measure success.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?