‘It’s not really about the channel but how well you craft your message and how well you target your message’. Our next guest joins us with wise words and his expertise on successful marketing tips. Tim Freestone is the Chief Marketing Officer at Kiteworks; a platform that empowers organizations to effectively manage risk in every send, share, receive and save of sensitive content. Tim offers listeners advice for crafting a persona-based buying journey and the critical role the website and messaging play in that journey. If you don’t tailor the journey accordingly you can quickly lose that prospect.
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Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?