The Power of Word-of-Mouth and Transparent Websites in Driving Conversions | Interview with Elliott Beckner from Orders.co

Introduction

70 percent of customers prefer ordering food online and want it delivered. Orders.co, a complete online ordering suite, provides restaurants with all the tools they need to expand their delivery revenue and reduce errors. Elliott Beckner, Public Relations Manager discusses their goal of providing a comprehensive online ordering solution for restaurants of all sizes. Orders.co serves as an aggregator, consolidating multiple online ordering platforms into one convenient list accessible from a single tablet. They also offer commission-free ordering websites and promotional tools, along with a reporting platform for analytics and menu management. While Orders caters to small and mid-sized restaurants that are often overlooked by competitors, they also serve larger chains. Elliot emphasizes the importance of word-of-mouth referrals and testimonials in driving conversions, as well as the need for transparent and straightforward communication on their website. Elliot shares insights gained from their experiences and emphasizes the value of being open to trying new things and adapting rapidly in a startup environment.