How ZND quadrupled its conversion rate by digitizing the buying journey
A temporary-fencing manufacturer with more than 50 years in the field wanted to bring its offline reputation online. Pathmonk digitized the buying journey with AI personalization and lifted ZND's website conversion rate fourfold.
A leader in temporary fencing
ZND has been a leading manufacturer of temporary fencing for over 50 years, specializing in mobile fences and barriers for major events around the world. With large-scale production capabilities, ZND focuses on creating high-quality products that go beyond what customers expect, holding its place as a top player in the industry.
The challenge: transforming the purchase process
Despite a well-established reputation and steady referrals, ZND, under Senior Digital Marketing Manager Mykel Hedge, saw an opportunity to expose its high-quality products and services to a broader audience.
- Growing need for digital presence. Business marketing was moving online, and ZND's strategy had to keep pace
- B2B buyer expectations. Buyers wanted the same level of service online that they would get face to face
- Digitize without compromise. The buying journey had to move online while keeping the company's high standards, and lift conversions
The solution: personalized digital marketing
ZND digitized the buying journey and improved online conversions by adopting Pathmonk's AI-powered personalized marketing. The approach pinpointed critical moments in the customer's online journey, serving personalized content and interactions that guided potential buyers toward a purchase.
Real-time personalization
Pathmonk's AI detected where a visitor was in the buying process and presented a personalized experience, delivering relevant information and suggestions in real time to make each interaction more likely to convert.
Buying-stage detectionDynamic contentSmooth adoption
Pathmonk's technology meshed easily with ZND's existing digital infrastructure, so the rollout did not disrupt current marketing efforts.
No disruptionExisting stackBy dynamically adjusting the website's content based on visitor interactions, ZND made sure users received the most relevant information at every stage of their journey, for a more engaging, informative, and seamless experience.
The results: 4x conversion rate
ZND saw a fourfold increase in its conversion rate, significantly boosting the effectiveness of its online marketing.
- 4x conversion rate, a fourfold lift in the share of visitors who converted
- Higher satisfaction, as visitors experienced a more personalized and seamless buying journey
- More engagement, with content matched to each buyer's journey stage
- U.S. market success, as targeting that key market with Pathmonk produced measurable results
The micro-experiences made online buying smoother and more intuitive, reducing obstacles to conversion and strengthening ZND's position as a leader in temporary-fencing manufacturing.
Key takeaways: what made it work
- Digital touchpoints matter. The right message at the right moment turns interest into action, and precise, timely engagement pays off in the digital landscape
- User experience is king. A seamless, personalized online journey is crucial for converting browsers into buyers, as ZND's leap in conversion rate shows
- Adaptability is essential. Dynamically adjusting content based on user interaction enhances engagement and significantly boosts conversion potential
Get results like these on your website
Install in minutes, guide every visitor to the right next step, and see the lift for yourself. Cookieless, no dev work needed.
More customer stories
B2B e-commerce+113%more high-ticket leadsHow Alpine Dryers turned high-ticket browsers into consultation requests.
Read the story
Education+87%more qualified leadsHow Ausbildung-Weiterbildung.ch lifted qualified leads in just one week.
Read the story
Healthcare+82%more qualified leadsHow Doctoralia grew qualified B2B leads across three markets in two weeks.
Read the story