CRO Expert On all major Podcasting platforms: iTunes/Apple Podcast​ Spotify Google Podcasts Introduction We met with Ivan Imhoff Global VP of Digital at Kaspersky. With over 20 years in online distribution and marketing experience, his passions lie in the digital realm. Ivan has experienced blue chip and start ups, managing online distribution, digital acquisition strategy, optimising online marketing campaigns with a focus on ROI and customer acquisition. His mission is to bring deep knowledge and understanding of what drives website conversions, how thought and behavior can be influenced and changed. He has grown tired of “Tips and Tricks” or “I have an