![Balancing the Needs of Different Buyer Personas for Sustainable Growth Interview with Simon Wenet from Arnica](https://pathmonk.com/wp-content/uploads/2023/05/Balancing-the-Needs-of-Different-Buyer-Personas-for-Sustainable-Growth-Interview-with-Simon-Wenet-from-Arnica-300x300.png)
Balancing the Needs of Different Buyer Personas for Sustainable Growth | Interview with Simon Wenet from Arnica
Simon, Head of Growth, acknowledges the challenges they face in communicating with different buyer personas involved in software development.