Gone are the days of marketing and sales teams forging different strategies and working separately. Our world is digital and our buyers demand more; thus working as a team is beneficial to overall growth. Helping companies develop marketing that sells is Marsden Marketing, and we welcome its namesake, Anne Marsden to dive into their world some more. Marsden Marketing is an award-winning demand generation, strategy, digital marketing, and PR company. Anne gives us an overview of who they serve and how they reach their audience by practicing what they preach. Anne offers us her 4 key acquisition channels that have successfully grown their business while diving into her perspective of the website and their goal to optimize and personalize.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?