Introduction
Once upon a time, someone was scaling the web looking for their perfect SaaS solution. But they faced great challenges and battles as they traversed the plains of flooding information and pricing wars. It was Vendr that proved to be their Knight in shining armor. Vendr is forever changing how companies buy and renew SaaS. Their SaaS buying platform enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price.
The Director of Marketing, Gabrielle Dalvet, joined us today to offer her perspective on growth and how to support the buying journey. As she still settles into her role into a company that has newly introduced marketing efforts Gabrielle is focused on content optimization, building trust and credibility, showcasing their value, testing messaging, and overall website optimization. Listen in to hear and learn more.
Take The Next Step on Your Growth Journey
Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.
The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?