Use Gifting to Enhance the Customer Journey | Interview with Sara Pion from Alyce

Use Gifting to Enhance the Customer Journey Interview with Sara Pion from Alyce

Introduction

Everyone loves receiving a gift; the excitement and curiosity release those awesome endorphins. But what’s better than receiving a gift is giving a gift. Alyce is the first and only AI-Powered Smart Gifting Platform for business swag services. Alyce is on a mission to create memorable moments at scale so that everyone can have a greater impact on your organization. The Senior Marketing Manager, Sara Pion dives deeper into the value this experience can have on a customer journey and how she thinks about growth, their website, and marketing strategies.

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Take The Next Step on Your Growth Journey

Growth Marketers in the show focus mostly on one of the three big problems. Increasing the number of leads, reducing the customer acquisition cost, or improving the lead quality – that’s why they are in growth in the first place. Reports from Gartner and real experience from the guests show that >70% of the buying journey is happening online.

The step-by-step Ebook guide below will help you to get started and analyze the digital buying journey on your website. Take this cheat sheet to accelerate revenue for your company. The buying process has changed, has your website experience?

 

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Read practical advice, best practices, and expert tips to help you become a master of your website's buying journey